Kule minyaka imbalwa izayo, iingxowa zethu zokupakisha ziqinisekisa ukuba sikweyona ndawo ilungileyo yokujongana nesizukulwana esilandelayo sabathengi.

IMillennials - abantu abazalwa phakathi ko-1981 kunye no-1996 - okwangoku bamele malunga ne-32% yale marike kwaye baqhuba kakhulu utshintsho lwayo.

Kwaye oku kuya kwanda njengoko, ngo-2025, abo bathengi baya kwenza i-50% yeli candelo.

UGen Z - abo bazalwa phakathi kuka-1997 no-2010 - nabo bamiselwe ukuba babe ngumdlali obalulekileyo kule ndawo, kwaye basendleleni yokumela i-8% imarike yodidi ekupheleni kuka-2020.

Ethetha kuPackaging Innovations '2020 Discovery Day, umlawuli wenkampani yeziselo ezinxilisayo i-Absolut Inkampani yokuvelisa izinto ezizayo uNiclas Appelquist wongeze wathi: “Omabini la maqela alindelekileyo kwiimpawu zodidi oluphezulu ahlukile kwizizukulwana zangaphambili.

"Oku kufuneka kujongwe njengento eyakhayo, kungoko kunika ithuba kunye namandla amaninzi kwishishini."

Ukubaluleka kokupakishwa okuzinzileyo kubathengi bobunewunewu

NgoDisemba ka-2019, iqonga lokuthengisa eliphakathi kwabathengi i-First Insight lenze uphando olunesihloko Ubume beNkcitho yoMthengi: IGen Z abathengi bafuna iNtengiso eZinzileyo. 

Iphawula ukuba i-62% yabathengi be-Gen Z bakhetha ukuthenga kwiimpawu ezizinzileyo, ngokuhambelana neziphumo zabo zeMillennials.

Ukongeza koku, i-54% yabathengi be-Gen Z bazimisele ukuchitha i-incremental 10% okanye ngaphezulu kwiimveliso ezizinzileyo, oku kunjalo kwi-50% yeMillennials.

Oku kuthelekiswa ne-34% yesiZukulwana X - abantu abazalwa phakathi ko-1965 kunye no-1980 - kunye ne-23% ye-Baby Boomers - abantu abazalwa phakathi kuka-1946 kunye no-1964.

Ngaloo ndlela, isizukulwana esilandelayo sabathengi sinokuthenga iimveliso eziqaphela indalo.

I-Appelquest ikholelwa ukuba imboniselo ye-luxury "inazo zonke iziqinisekiso" zokukhokela kule nxalenye yengxoxo ezinzileyo.

Wacacisa: “Ukugxininiswa kweemveliso ezenziwe ngesandla ezenziwe kancinane kunye nezixhobo ezikumgangatho ophezulu kuthetha ukuba iimveliso zodidi zinokuhlala ubomi bonke, zinciphisa inkunkuma kwaye zikhusela indawo esingqongileyo.

"Ngoko ulwazi oluphezulu malunga nemiba yemozulu, abathengi abasazimisele ukwamkela izenzo ezingazinzanga kwaye baya kuhlukana neempawu."

Inkampani enye yezobunewunewu eyenza inkqubela kule ndawo yindlu yefashoni uStella McCartney, eyathi ngo-2017 yatshintshela kwifashoni. ukupakishwa kwe-eco-friendly umthengisi.

Ukuze ufezekise ukuzinikela kwayo okuqhubekayo kuzinzo, uphawu luguqukele kumphuhlisi wokuqalisa kwa-Israeli kunye nomvelisi we-TIPA, ophuhlisa izisombululo zokupakisha ezisekelwe kwi-bio, ezixutywe ngokupheleleyo.

Inkampani ngelo xesha yabhengeza ukuba iya kuguqula zonke iipakethe zefilimu kwi-TIPA yeplastiki - eyenzelwe ukudiliza kumgquba.

Njengenxalenye yoku, iimvulophu zezimemo zeendwendwe kumboniso wefashoni wehlobo lika-Stella McCartney we-2018 zenziwe yi-TIPA isebenzisa inkqubo efanayo nefilimu ephonsiweyo yeplastiki.

Le nkampani ikwayinxalenye yombutho wokusingqongileyo iCanopy's Pack4Good Initiative, kwaye izibophelele ekuqinisekiseni ukuba ukupakishwa kwephepha ekusebenzisayo akuquki ifayibha ephuma kumahlathi amandulo nasemngciphekweni ekupheleni kuka-2020.

Ikwabona ifayibha yomthombo oqinileyo osuka kumahlathi aqinisekisiweyo e-Forest Stewardship Council, kubandakanywa naluphi na ucu lokutyalwa, xa lusetyenzisiwe kunye nosinga lwentsalela yezolimo lungafumanekiyo.

Omnye umzekelo wozinzo kwipakethe yokunethezeka yi-Rā, isibane esilengayo sekhonkrithi esenziwe ngokupheleleyo kwinkunkuma ediliziweyo yaza yarisayikilishwa.

Itreyi ebambe ipendant yenziwe nge-bamboo evundisiweyo, ngelixa ukupakishwa kwangaphandle kuphuhliswe iphepha elihlaziyiweyo.

Uwenza njani amava obutofotofo ngoyilo lokupakisha olulungileyo

Umceli mngeni obetha imakethi yokupakisha kwiminyaka ezayo yindlela yokugcina iimveliso zayo zinobunewunewu ngelixa uqinisekisa ukuba zizinzileyo.

Omnye umba ngowokuba okukhona imveliso inzima, kokukhona ijongwa ngobunewunewu.

Appelquist wacacisa: “Uphando olwenziwa ngunjingalwazi wovavanyo lwenzululwazi yezengqondo weYunivesithi yaseOxford uCharles Spence wafumanisa ukuba ukongeza ubunzima obuncinane kuyo yonke into ukususela kwibhokisi encinane yetshokolethi ukuya kwiziselo ezihlwahlwazayo kubangela ukuba abantu bajonge okuqulethweyo njengokumgangatho ophakamileyo.

“Ide ichaphazele indlela esilijonga ngayo ivumba, njengoko uphando lubonise ukonyuka kwe-15% kwivumba elibukhali xa umzekelo izisombululo zokuhlambela izandla zifakwe kwisingxobo esinzima.

“Lo ngumngeni onomdla kakhulu kubayili, ngenxa yokuba iintshukumo zamva nje zokunciphisa ubunzima kunye nokuphelisa ukupakishwa kwemveliso naphi na apho kunokwenzeka.

Ukuze kulungiswe oku, inani labaphandi okwangoku lizama ukufumanisa ukuba bangasebenzisa ezinye iimpawu ezinjengombala ukunika imbono yengqondo yobunzima bokupakishwa kwabo.

Oku kungenxa yokuba uphononongo kwiminyaka edlulileyo lubonise ukuba izinto ezimhlophe kunye netyheli zikholisa ukuziva zikhaphukhaphu kunomnyama okanye obomvu wobunzima obulinganayo.

Amava okupakisha okuvamkileyo abonwa njengobunewunewu, kunye nenkampani enye ebandakanyeka ngokumangalisayo kwesi sithuba yiApple.

Inkampani yetekhnoloji ngokwesiko yaziwa ngokudala amava anje ngenxa yokuba yenza ukupakishwa kwayo njengobugcisa kunye nokubonakala kunomtsalane ngokusemandleni.

U-Appelquist ucacisile: “I-Apple yaziwa ngokwenza ukupakishwa ukuba ibe lulwandiso lwetekhnoloji ngaphakathi- egudileyo, elula kwaye eqondakalayo.

“Siyazi ukuba ukuvula ibhokisi ye-Apple ngamava aneemvakalelo ngokwenene- iyacotha kwaye ayinamthungo, kwaye inesiseko sabalandeli abazinikeleyo.

"Ekuqukumbeleni, kubonakala ngathi ukuthatha indlela epheleleyo kunye neemvakalelo ezininzi kwi uyilo lokupakisha yindlela eya phambili ekuyileni ukupakishwa kwethu kobunewunewu bexesha elizayo ngempumelelo.”